HKJC Betting

Task: Online Betting Client: The Hong Kong Jockey Club

We were challenged to overhaul and rework the HKJC betting website, institute design guidelines and improve the user interface. As well as a clearer design, the solution entailed a more logical and relevant restructuring of the Jockey Club’s information architecture. Navigation was simplified and the site made more engaging. The result is massively enhanced usability – and the development of a scalable, evolutionary platform that gives HKJC the capacity for future projects of all sizes.