After a pitch for a full design revamp - including one of the most challenging enterprise website content management system integration tasks ever undertaken - DesignerCity were selected ahead of Leo Burnett and O&M to devise a fresh, sporting look and enhance usability for the HKJC.
The work involved information architecture revision, content and screen flow definition, revitalising online branding and visual framework design, website design and production and content management system integration, all requiring the highest level of project management and development standards.
The project follows a life-cycle development approach, undergoing an ongoing process to improve design, functionality, performance and content. DesignerCity also designed the corporation’s Betting website, http://bet.hkjc.com
