The challenge was to communicate the opportunities of the Tianjin project to the investment community - and arouse a sense of anticipation and excitement about the project amongst decision-makers. The Goldin properties website featured a stunning 3D animation of how the finished project might look. It was more like a Hollywood special effects trailer than a traditional property video and promoted many scheduled new developments. After the short film had kindled investors’ interests, the investor relations aspect of the site provides a fuller picture of Goldin’s potential - with online annual reports and investor bulletins.
