This marked the initiation of the HKJC Beijing Clubhouse project, introducing a luxurious new place to stay, work and entertain in Beijing. We were tasked to communicate its fabulous interpretation of traditional Chinese architecture and array of high quality services and prestigious features. The site opened with a 3D rendering of the building, highlighting the distinctive architecture and luxurious appointments. The result was an ASTRID Award for the unique pop-up direct mail piece, and an appropriate footnote to the HKJC’s motto “The Pursuit of Excellence”.
