Designercity have worked for Arsenal FC, the Premiership football club, since 1995. This was one of the first major websites for a leading football club, and it introduced a number of innovations which would today be classed as ‘Social media’. For example, a fan blog page was an instant success – and became instrumental in galvanising one of the most successful Arsenal teams to perform better on the pitch. A 3D virtual walk-through of Arsenal’s stadium at the time, Highbury, added to the sense of engagement that fans experienced. Designercity went on to launch the first Premiership football website in Asia. Today, we are still keeping the Arsenal page current for fans across Asia – and the company’s work for Arsenal Soccer Schools is bringing The Gunners’ brand of fluent, attacking football to a new generation of players and fans.